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Behind the curtains of first food blogging conference in Zagreb is desire for changing the face of gastronomy and pastry scene in Croatia and motivation for creating virtuous pastry center of excellence for everyone who shares passion for tasty food and art of food formation. Conference will combine educational lectures, speeches and workshops while providing opportunities for food bloggers from different part of the world to exchange experiences and network. Conference will be divided into two parts. First part will be focused more on theoretical part behind art of food blogging while the second part will be designed as Master Class where food bloggers will be able to learn techniques and craftsmanship from one of the best pastry Chefs in the world. Conference will cover everything there is to know about food photography, food design, personal brand development and positioning of gastronomy in creative economy